Best Analytics Software in 2026
Data analytics and business intelligence platforms to understand your metrics.
25 tools found
Amplitude
FeaturedDigital analytics for product teams
Mixpanel
FeaturedProduct analytics for modern teams
AB Tasty
AI-powered experimentation and personalisation platform
Contentsquare
Digital experience analytics platform
Crazy Egg
Heatmaps, A/B testing, and website optimisation
Fathom Analytics
Simple, privacy-first website analytics
FullStory
Digital experience intelligence platform
Heap
Auto-capture every user action
June
Product analytics for B2B SaaS
Koala
Intent data and pipeline intelligence for sales
LogRocket
Session replay and product analytics for developers
Matomo
Open-source Google Analytics alternative
MouseFlow
Session recording and website behaviour analytics
Optimizely
Digital experience optimisation and experimentation
Pendo
Product analytics and in-app guidance
Plausible
Privacy-friendly web analytics
PostHog
Open-source product analytics
RudderStack
Customer data platform for developers
SimilarWeb
Digital intelligence and competitive analytics platform
Smartlook
Session recording and product analytics platform
Tableau
Leading data visualization and BI platform by Salesforce
Tinybird
Real-time analytics API platform
Umami
Open-source, privacy-focused web analytics
VWO
Experimentation and conversion optimisation platform
Woopra
Customer journey analytics platform
Compare Analytics Tools
Not sure which analytics tool is right for you? Check out our side-by-side comparisons.