AB Tasty
vs
Umami

AB Tasty vs Umami: Full Comparison 2025

Which is right for your team? Compare pricing, features, and more.

AB Tasty

AI-powered experimentation and personalisation platform

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Umami

Open-source, privacy-focused web analytics

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AB Tasty vs Umami: Feature Comparison

Feature
A AB Tasty logo
AB Tasty
U Umami logo
Umami
Pricing Paid Freemium
Founded 2013 2020

About AB Tasty

AB Tasty is an AI-powered experimentation and personalisation platform for e-commerce and digital marketing teams. It provides A/B testing, multivariate experiments, feature management, and dynamic personalisation — with an emphasis on speed-to-insight through AI-powered targeting and a visual editor that empowers non-technical marketers to run experiments independently.

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About Umami

Umami is an open-source web analytics solution that can be self-hosted for free, providing page views, sessions, and custom event tracking with a clean dashboard. Its cloud version is available for teams that prefer a managed service.

Visit Umami ↗

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