Affinity
vs
Keap

Affinity vs Keap: Full Comparison 2025

Which is right for your team? Compare pricing, features, and more.

Affinity

Relationship intelligence CRM for deal teams

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Keap

CRM and marketing automation for small businesses

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Affinity vs Keap: Feature Comparison

Feature
A Affinity logo
Affinity
K Keap logo
Keap
Pricing Contact Sales From $159/mo
Founded 2014 2001

About Affinity

Affinity is a relationship intelligence platform built for investment banking, venture capital, and private equity firms to track and leverage their networks. It automatically captures relationship activity and provides AI-powered insights on deal pipelines.

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About Keap

Keap (formerly Infusionsoft) is an all-in-one CRM and marketing automation platform for small businesses, combining contact management, email marketing, e-commerce, and appointments. Its automation builder helps small teams nurture leads without manual follow-up.

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