Amplitude vs Matomo: Full Comparison 2025
Which is right for your team? Compare pricing, features, and more.
Amplitude vs Matomo: Feature Comparison
| Feature | A Amplitude | M Matomo |
|---|---|---|
| Pricing | Freemium | Freemium |
| Founded | — | 2007 |
About Amplitude
Amplitude provides deep product analytics with cohort analysis, behavioural segmentation, and experimentation tools.
Visit Amplitude ↗About Matomo
Matomo (formerly Piwik) is an open-source web analytics platform providing full data ownership with features rivaling Google Analytics including goals, funnels, and heatmaps. It can be self-hosted or used via Matomo Cloud with GDPR compliance built in.
Visit Matomo ↗Not what you're looking for?
Explore more alternatives and find the perfect tool for your stack.