Apollo.io
vs
Marketo

Apollo.io vs Marketo: Full Comparison 2025

Which is right for your team? Compare pricing, features, and more.

Apollo.io

Sales intelligence and engagement platform

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Marketo

Enterprise marketing automation by Adobe

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Apollo.io vs Marketo: Feature Comparison

Feature
A Apollo.io logo
Apollo.io
M Marketo logo
Marketo
Pricing Freemium Paid
Founded 2015 2006

About Apollo.io

Apollo.io is a sales intelligence and engagement platform with a database of 275M+ contacts, email sequencing, dialer, and CRM enrichment tools. It enables SDRs and marketers to find, engage, and convert ideal prospects from one unified platform.

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About Marketo

Adobe Marketo Engage is an enterprise marketing automation platform used by the world's largest B2B organisations for demand generation, account-based marketing, lead management, and revenue attribution. It offers the most sophisticated campaign orchestration and scoring capabilities in the marketing automation market.

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