Balsamiq vs Principle: Full Comparison 2025
Which is right for your team? Compare pricing, features, and more.
Balsamiq vs Principle: Feature Comparison
| Feature | B Balsamiq | P Principle |
|---|---|---|
| Pricing | From $9/mo | From $129/mo |
| Founded | 2008 | 2015 |
About Balsamiq
Balsamiq is a rapid wireframing tool that uses a hand-drawn sketch style to encourage teams to focus on functionality and user experience rather than visual polish during early-stage design. With a vast library of UI components and a deliberately low-fidelity approach, it is the most widely used tool for creating mockups and getting quick stakeholder feedback.
Visit Balsamiq ↗About Principle
Principle is a Mac-native prototyping tool specialising in smooth, sophisticated animations and micro-interactions for iOS, Android, and web interfaces. Favoured by interaction designers and mobile designers who need to prototype realistic motion and transitions, it produces prototype videos and interactive demos that communicate design intent with high fidelity.
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