Freshsales
vs
Keap

Freshsales vs Keap: Full Comparison 2025

Which is right for your team? Compare pricing, features, and more.

Freshsales

AI-powered CRM for high-velocity sales teams

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Keap

CRM and marketing automation for small businesses

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Freshsales vs Keap: Feature Comparison

Feature
F Freshsales logo
Freshsales
K Keap logo
Keap
Pricing Freemium From $159/mo
Founded 2016 2001

About Freshsales

Freshsales is an AI-powered CRM platform by Freshworks, featuring built-in phone, email, chat, and an AI sales assistant (Freddy AI) that scores leads and suggests next actions. It offers a generous free plan and is designed for high-velocity inside sales teams — making it a compelling HubSpot and Pipedrive alternative with built-in communication tools.

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About Keap

Keap (formerly Infusionsoft) is an all-in-one CRM and marketing automation platform for small businesses, combining contact management, email marketing, e-commerce, and appointments. Its automation builder helps small teams nurture leads without manual follow-up.

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