FullStory vs Matomo: Full Comparison 2025
Which is right for your team? Compare pricing, features, and more.
FullStory vs Matomo: Feature Comparison
| Feature | F FullStory | M Matomo |
|---|---|---|
| Pricing | Freemium | Freemium |
| Founded | 2014 | 2007 |
About FullStory
FullStory is a digital experience intelligence platform that captures every user interaction through session replay, heatmaps, funnels, and anomaly detection. Its DXData API allows teams to integrate behavioral data into their existing BI and data stacks.
Visit FullStory ↗About Matomo
Matomo (formerly Piwik) is an open-source web analytics platform providing full data ownership with features rivaling Google Analytics including goals, funnels, and heatmaps. It can be self-hosted or used via Matomo Cloud with GDPR compliance built in.
Visit Matomo ↗Not what you're looking for?
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