Insightly
vs
Keap

Insightly vs Keap: Full Comparison 2025

Which is right for your team? Compare pricing, features, and more.

Insightly

CRM and project management for growing businesses

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Keap

CRM and marketing automation for small businesses

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Insightly vs Keap: Feature Comparison

Feature
I Insightly logo
Insightly
K Keap logo
Keap
Pricing Freemium From $159/mo
Founded 2009 2001

About Insightly

Insightly is a CRM that uniquely combines customer relationship management with built-in project management — allowing sales teams to convert won deals directly into project delivery workflows. It is particularly popular with professional services firms, agencies, and businesses that need to manage both the sales and delivery sides of client relationships.

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About Keap

Keap (formerly Infusionsoft) is an all-in-one CRM and marketing automation platform for small businesses, combining contact management, email marketing, e-commerce, and appointments. Its automation builder helps small teams nurture leads without manual follow-up.

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