Keap
vs
SugarCRM

Keap vs SugarCRM: Full Comparison 2025

Which is right for your team? Compare pricing, features, and more.

Keap

CRM and marketing automation for small businesses

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SugarCRM

AI-driven CRM platform for customer experience

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Keap vs SugarCRM: Feature Comparison

Feature
K Keap logo
Keap
S SugarCRM logo
SugarCRM
Pricing From $159/mo From $49/mo
Founded 2001 2004

About Keap

Keap (formerly Infusionsoft) is an all-in-one CRM and marketing automation platform for small businesses, combining contact management, email marketing, e-commerce, and appointments. Its automation builder helps small teams nurture leads without manual follow-up.

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About SugarCRM

SugarCRM is an AI-powered CRM platform focused on predicting customer behaviour and automating sales, marketing, and service workflows. Known for its high degree of customisability and strong data privacy controls, it is a popular Salesforce alternative for mid-market companies in regulated industries that need CRM flexibility without enterprise complexity.

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