Klaviyo
vs
Marketo

Klaviyo vs Marketo: Full Comparison 2025

Which is right for your team? Compare pricing, features, and more.

Klaviyo

The platform for e-commerce marketing

Learn more →

Marketo

Enterprise marketing automation by Adobe

Learn more →

Klaviyo vs Marketo: Feature Comparison

Feature
K Klaviyo logo
Klaviyo
M Marketo logo
Marketo
Pricing Freemium Paid
Founded 2006

About Klaviyo

Klaviyo specialises in email and SMS marketing for e-commerce brands. It has deep integrations with Shopify and WooCommerce.

Visit Klaviyo ↗

About Marketo

Adobe Marketo Engage is an enterprise marketing automation platform used by the world's largest B2B organisations for demand generation, account-based marketing, lead management, and revenue attribution. It offers the most sophisticated campaign orchestration and scoring capabilities in the marketing automation market.

Visit Marketo ↗

Not what you're looking for?

Explore more alternatives and find the perfect tool for your stack.