Mailchimp
vs
Marketo

Mailchimp vs Marketo: Full Comparison 2025

Which is right for your team? Compare pricing, features, and more.

Mailchimp

Email marketing for everyone

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Marketo

Enterprise marketing automation by Adobe

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Mailchimp vs Marketo: Feature Comparison

Feature
M Mailchimp logo
Mailchimp
M Marketo logo
Marketo
Pricing Freemium Paid
Founded 2006

About Mailchimp

Mailchimp is one of the most popular email marketing platforms, offering automation, landing pages, and audience management. A go-to for small businesses.

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About Marketo

Adobe Marketo Engage is an enterprise marketing automation platform used by the world's largest B2B organisations for demand generation, account-based marketing, lead management, and revenue attribution. It offers the most sophisticated campaign orchestration and scoring capabilities in the marketing automation market.

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