Matomo vs Mixpanel: Full Comparison 2025
Which is right for your team? Compare pricing, features, and more.
Matomo vs Mixpanel: Feature Comparison
| Feature | M Matomo | M Mixpanel |
|---|---|---|
| Pricing | Freemium | Freemium |
| Founded | 2007 | — |
About Matomo
Matomo (formerly Piwik) is an open-source web analytics platform providing full data ownership with features rivaling Google Analytics including goals, funnels, and heatmaps. It can be self-hosted or used via Matomo Cloud with GDPR compliance built in.
Visit Matomo ↗About Mixpanel
Mixpanel helps teams understand user behaviour with event-based analytics, funnels, and retention reports. Best for product and growth teams.
Visit Mixpanel ↗Not what you're looking for?
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