Matomo vs Optimizely: Full Comparison 2025
Which is right for your team? Compare pricing, features, and more.
Matomo vs Optimizely: Feature Comparison
| Feature | M Matomo | O Optimizely |
|---|---|---|
| Pricing | Freemium | Paid |
| Founded | 2007 | 2010 |
About Matomo
Matomo (formerly Piwik) is an open-source web analytics platform providing full data ownership with features rivaling Google Analytics including goals, funnels, and heatmaps. It can be self-hosted or used via Matomo Cloud with GDPR compliance built in.
Visit Matomo ↗About Optimizely
Optimizely is an enterprise experimentation and digital experience platform providing feature flags, A/B testing, personalisation, and content management. Used by Netflix, eBay, and The New York Times, it is the leading experimentation platform for large organisations running hundreds of concurrent experiments across web, mobile, and server-side infrastructure.
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