Matomo
vs
Plausible

Matomo vs Plausible: Full Comparison 2025

Which is right for your team? Compare pricing, features, and more.

Matomo

Open-source Google Analytics alternative

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Plausible

Privacy-friendly web analytics

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Matomo vs Plausible: Feature Comparison

Feature
M Matomo logo
Matomo
P Plausible logo
Plausible
Pricing Freemium From $9/mo
Founded 2007

About Matomo

Matomo (formerly Piwik) is an open-source web analytics platform providing full data ownership with features rivaling Google Analytics including goals, funnels, and heatmaps. It can be self-hosted or used via Matomo Cloud with GDPR compliance built in.

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About Plausible

Plausible is a lightweight, open-source web analytics tool that doesn't use cookies or track personal data. A great Google Analytics alternative.

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