Matomo vs RudderStack: Full Comparison 2025
Which is right for your team? Compare pricing, features, and more.
Matomo vs RudderStack: Feature Comparison
| Feature | M Matomo | R RudderStack |
|---|---|---|
| Pricing | Freemium | Freemium |
| Founded | 2007 | 2019 |
About Matomo
Matomo (formerly Piwik) is an open-source web analytics platform providing full data ownership with features rivaling Google Analytics including goals, funnels, and heatmaps. It can be self-hosted or used via Matomo Cloud with GDPR compliance built in.
Visit Matomo ↗About RudderStack
RudderStack is an open-source customer data platform (CDP) that routes event data from websites and apps to warehouses and downstream tools without vendor lock-in. Its warehouse-first approach keeps raw data in the customer's own cloud storage.
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