Matomo vs Smartlook: Full Comparison 2025
Which is right for your team? Compare pricing, features, and more.
Matomo vs Smartlook: Feature Comparison
| Feature | M Matomo | S Smartlook |
|---|---|---|
| Pricing | Freemium | Freemium |
| Founded | 2007 | 2016 |
About Matomo
Matomo (formerly Piwik) is an open-source web analytics platform providing full data ownership with features rivaling Google Analytics including goals, funnels, and heatmaps. It can be self-hosted or used via Matomo Cloud with GDPR compliance built in.
Visit Matomo ↗About Smartlook
Smartlook is a session recording and product analytics platform that combines qualitative (session replays, heatmaps) and quantitative (events, funnels, retention) analytics in a single tool. It works across web and mobile apps, making it a popular Hotjar alternative for product teams that need to understand both the what and the why behind user behaviour.
Visit Smartlook ↗Not what you're looking for?
Explore more alternatives and find the perfect tool for your stack.