SimilarWeb
vs
Umami

SimilarWeb vs Umami: Full Comparison 2025

Which is right for your team? Compare pricing, features, and more.

SimilarWeb

Digital intelligence and competitive analytics platform

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Umami

Open-source, privacy-focused web analytics

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SimilarWeb vs Umami: Feature Comparison

Feature
S SimilarWeb logo
SimilarWeb
U Umami logo
Umami
Pricing Freemium Freemium
Founded 2007 2020

About SimilarWeb

SimilarWeb is a competitive intelligence and digital analytics platform providing website traffic estimates, audience demographics, keyword rankings, and market share data for any website or app. Used by over 100,000 businesses for competitive research, market sizing, and digital strategy — making it the most widely used tool for understanding competitor online performance.

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About Umami

Umami is an open-source web analytics solution that can be self-hosted for free, providing page views, sessions, and custom event tracking with a clean dashboard. Its cloud version is available for teams that prefer a managed service.

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